"Cold calling and setting meetings with prospects is vital to the ongoing success of a business, yet these crucial functions can be overwhelming for busy professionals, especially when they have so many other strategic concerns to address. This, however, is where LGen excels. Talking to business owners and senior executives about their strategies, challenges, and successes is what we do best."
- Jeanny Koppel
Jeanny Koppel has provided the hallmark leadership, vision, and innovation of LGen Partners since its inception in 1993. She has cultivated a unique combination of marketing and finance experience to develop sales processes that deliver tremendous value to clients across several industries.
Before founding LGen Partners, Jeanny was an executive in marketing, business development, and sales for over 10 years. She held leadership positions at Avery Label, including roles in Product Management, International Marketing, and as the Director of Marketing for a $40 million division of a Fortune 500 Company. Jeanny was also the Director of Marketing for Imperial Bank, a top 10 California commercial bank. At Imperial Bank, she was responsible for annual reports, advertising, business development, lead generation, and other critical sales and marketing functions.
Jeanny received a B.A. in Economics from the University of California, Santa Barbara and an M.B.A. from UCLA with a concentration in marketing and finance.
We are VERY satisfied with the results. The LGen staff consistently sets appointments with CFOs, Controllers, and owners of companies that meet our firmís target profile. In the first year, we have obtained new clients with annual billings of more than double our first year LGEN fees.
LGen has done an excellent job of getting us in front of C-Level executives at companies with sales of $100mm-$5b that we may otherwise not been able to do ourselves efficiently. Our focus has been in the New York/New Jersey market with a broad range of targeted industries. LGen's approach is professional, persistent, and effective.
I hope to continue to use LGen in other parts of the country as well. We especially recognize LGen Partner's ability to communicate complex and broad issues on our behalf to our prospects. We've had a number of meetings where the CFO's have been very interested in our services and would consider using us for future projects. Opportunities have included IT, risk management and transition support.
Managing Partner, Tatum
To date we have booked a number of new relationships from LGen leads that we expect to generate over $1MM in annual revenue as those relationships mature. The ROI on the program has significantly exceeded our expectations. The LGen profiles and appointments allow our Relationship Managers to broaden their reach in our marketplace and better leverage their business development activities. We will continue to use LGen to enhance our commercial banking marketing efforts.
Senior Vice President/ Business Development Manager
$20 Billion Asset Commercial Bank