fill out the form below or call 877-393-LGEN
and a LGEN Partner consultant can get you started
The best script is no script. We focus on unscripted conversations with open-ended probing questions. We get executives to discuss their issues instead of just answering a questionnaire or listening to a pitch.
Each appointment is emailed to you with a date, time, and location, as well as detailed summary information and notes about our conversation with the prospect to help you prepare for the meeting.
We offer a “right of refusal” on every appointment for all clients. Simply let us know why the appointment does not meet your targeted profile, do not attend the appointment, and LGen will replace the appointment with another.
The cost of the program is significantly less than a full time Business Development Officer. Deploying salespeople to close leads, as opposed to lead generation and prospecting, is a very cost effective sales strategy.
Over 75% of the people we call will eventually talk to us. It may take many months and many attempts, but we’ve found that polite and gentle persistence pays off. The reason is very simple: companies have as hard of a time finding you, as you have finding them. Our staff engages them in intelligent, friendly, and focused dialogue about what they most like to talk about: their business.
You will receive appointments and company profiles the first week we start working on your behalf. How long it takes to close a deal depends on your specific service, products and sales process. The gestation period to win business is not something we can control.
LGen can start a new campaign within a few days after the Agreement is approved and the list is scrubbed.
A signed agreement, a point of contact at your firm, a scrubbed list, and a kick off teleconference with your team.
The techniques we employ statistically work far better than other methods of generating new business without a personal referral.
Seamlessly. We have found that introducing ourselves on behalf of your organization, by name, is much more effective than calling anonymously or under our name. We are creating awareness for your business and brand identity, and we represent you in a positive and professional manner.
Many of our clients assign a person to be responsible for the program internally. This person will distribute the appointments and company profiles within your organization, help obtain feedback from your staff on what is working well, and help keep us informed of relevant changes in your business.
No, existing personnel should easily be able to manage this program. We do almost all the work apart from attending the appointments.
Yes, all leads that meet your qualifications and are generated from your custom designed database belong exclusively to you.
Every client is assigned a dedicated account team and has a dedicated database. Each team works independently of other teams and has no access to other databases; thus, we have no conflicts of interests between clients.
Although we use the telephone to obtain information, our services are significantly superior to and distinguished from a typical telemarketing company. Specifically:
This is at the discretion of your organization. On occasion, we might ask you to send an email to establish further credibility. In general, however, we find our phone conversations are more than sufficient to secure an appointment.
We use a proprietary contact management system that tracks the call from the initial interview with the prospect through the meeting with you. After your meeting with a prospect, we will send you an email asking if the appointment was held and how it went. We track your responses and can generate detailed campaign and results reports at any time. Furthermore, we also track future prospects on your behalf.
Our calling list is generated in partnership with you. If you have a list, no matter how it is organized, we are happy to work with it. If you would like us to source a list based on your detailed requirements, we can do that as well. In either case, we evaluate, scrub, and filter all lists to identify the best possible leads for your specific campaign.
First, we learn your company’s history, products, services, and sales and marketing strategies in-depth. Then, we work with you to develop a tailored presentation and to identify potential objections and responses.
The prospect we call on your behalf views us as an inside salesperson working from your office. It is a seamless presentation. As such, we need to know your business and tell your compelling story. We welcome your input for the questions we ask prospects as well as for defining what constitutes a good prospect.
On a daily basis, you will receive an email with the appointments we secure on your behalf. Weekly, you will receive an email with the company profiles of all the companies we have spoken with during the week. Monthly, you will receive a summary of all the appointments and company profiles, both for the month and the overall program to date, via an easily understood Excel spreadsheet.
Every project is different. Tell us what you want and we’ll let you know how much we think
it will cost. A few important things: our service agreement is short term by design. If the
program isn’t working for you, we don’t want to force its continuation because of a contract —
that’s not how we build happy clients.
Some things that affect cost:
Some things that don’t affect cost:
To date we have booked a number of new relationships from LGen leads that we expect to generate over $1MM in annual revenue as those relationships mature. The ROI on the program has significantly exceeded our expectations. The LGen profiles and appointments allow our Relationship Managers to broaden their reach in our marketplace and better leverage their business development activities. We will continue to use LGen to enhance our commercial banking marketing efforts.
Senior Vice President/ Business Development Manager
$20 Billion Asset Commercial Bank
We are VERY satisfied with the results. The LGen staff consistently sets appointments with CFOs, Controllers, and owners of companies that meet our firm’s target profile. In the first year, we have obtained new clients with annual billings of more than double our first year LGEN fees.
LGen has done an excellent job of getting us in front of C-Level executives at companies with sales of $100mm-$5b that we may otherwise not been able to do ourselves efficiently. Our focus has been in the New York/New Jersey market with a broad range of targeted industries. LGen's approach is professional, persistent, and effective.
I hope to continue to use LGen in other parts of the country as well. We especially recognize LGen Partner's ability to communicate complex and broad issues on our behalf to our prospects. We've had a number of meetings where the CFO's have been very interested in our services and would consider using us for future projects. Opportunities have included IT, risk management and transition support.
Managing Partner, Tatum